Real People, Real Trust: Why Authentic Voices, Not Polished Brand Messages, Are Winning Hearts and Building Trust ποΈ Opinion, Communication, InfluenceIvan LanghamJanuary 15, 2025
The Surprising Power of Compound Creativity: How Sticking to Your Story Builds Brand Legends π Opinion, Creative, StrategyIvan LanghamDecember 8, 2024
Pining Over the "Mad Men" Days: Overlooked Wisdom from Advertising's Golden Era π₯ Opinion, Careers, WorkplaceIvan LanghamNovember 22, 2024
Logo Optional: How Major Brands Are Proving Theyβre More Than Just a Symbol π« Opinion, CreativeIvan LanghamNovember 18, 2024
More Than a Job Title: Why Defining Ourselves by Our Careers Can Be Impeding and Frankly Boring πΌ Opinion, Careers, LifeIvan LanghamOctober 9, 2024
Framing Ideas with Precision: Why Advertising Creatives Should Think (and Speak) More Like Architects π Opinion, Creative, CommunicationIvan LanghamSeptember 26, 2024